Latest SEO Trends – You Have to Leverage

hey so in this clip we’re gonna talk about the number one
SEO trends that you have to leverage in 2019 and beyond
 
when you start to think about Google is Google is continuing to occupy more and more real estate with non-click results meaning that when people land on a search result page or a SERP when they line on a SERP they are basically getting the result that they need almost 50% of SERPs now are 0 clicks meaning they don’t click through
 
Latest SEO Trends - You Have to Leverage
Latest SEO Trends – You Have to Leverage

the results so that number is actually increasing now

the results so that number is actually increasing now I think it might be 51 or 52 percent or so this comes from the blog spark Toro Rand Fishkin collaborated with a company called jump shot and what’s going on right now is Google is those numbers of clicks zero clicks are actually increasing and also
the number of clicks actually going to Google’s platforms Google’s properties those are increasing as well right so think about it this way if your Google if you’re a publicly-traded company what’s going on well they need to find ways to make more money right so they’re incentivized by people clicking on their ads so the Amidah figure out ways to

get more people clicking on their properties going

get more people clicking on their properties going to the properties to see another property review more ads even if people click on a youtube example well guess what they are going to see youtube ads which are basically those are Google ads at the end of the day on surf SEO the idea behind
this is that you are looking at a page so let’s say I’m searching for how to tie I might have a site like how to tie a tie calm and people are no longer coming to my the site they’re no longer clicking on when they search for how to tie a tie they find

the answer right there in the search

the answer right there in the search on the search result page and they no longer are clicking through to my site so guess what’s happening maybe I’m not making any more money on ad revenue maybe people aren’t opting in to my email list anymore so the problem with that is my business gets screwed because while Google decided to make a change so what you have to do is this let’s say you have a rank 0 result in Google meaning you are
the first the featured snippet that shows when people search for something maybe what you can do on syrup SEO is your optimizing to talk about your brand a little bit it’s like here’s

how you tie a tie but also we have more tips

how you tie a tie but also we have more tips on you know fashion we have more tips on tying a tie an on how to tie a tie calm right so what’s going on there is you’re getting people to be aware of your brand so you’re gonna have to optimize for while how Google is deciding to we what they’re designing do with the search result pages so that’s on sure SEO another example of on syrup SEO is you can do title and Meta Description updates to see which one has a higher click-through rate you can do
that manually using Google search console that’s free or we can use our tool which has a free trial click flow on syrup so on the search engine result page SEO search engine optimization that is becoming more and more of a trend because Google is making all these changes so

that’s one thing you got to pay attention to in 2019 that’s

that’s one thing you got to pay attention to in 2019 that’s a big change and that’s going to continue to well based on brands numbers it’s going to continue to shift that the way I don’t see that changing so if you enjoy this let us know in the comments what you plan to do about this on CERP SEO stuff for your business if you think it’s even relevant or you can even disagree with me as well so let us know what you think
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